Designation: AGM / DGM
Reporting to: GM – Local Sales / Business Head
Location: Indore, Bhopal, Gwalior, Bangalore.
Experience:

• AGM/Area Head Manager: 12–15 years in B2B industrial product sales (minimum 3–4 years in team leadership)
• DGM: 15–17 years of relevant experience, including zonal or national exposure in managing sales operations
  Qualification:
• Industry segments: B2B Industrial Oils & Lubricants, Power Transmission & Distribution, Polymer Manufacturing, FMCG, Pharmaceuticals, Industrial Process Applications

Role Overview:
A hands-on, field-oriented sales leadership role requiring B2B experience in specialty oils such as Transformer Oils, Insulating Oils, Liquid Paraffins, and White Oils. Products are widely used across various industries.

Industry Segments / Applications:

1. Transformer Oil
   • Electricity Boards, Government & Semi-Government DISCOMs
   • Electrical & Power Transformer Industries
   • Cable, Meter, and Transformer Repair Companies
   • Power Plants: NTPC, Power Grid Corp, Railways, Ordnance Factories
2. Liquid Paraffins
   • Light Liquid Paraffin: FMCG, Cosmetic, Ittar, Chemical, Pharmaceutical, Food Processing
   • Heavy Liquid Paraffin: Tobacco, Supari, Pharmaceutical, Food Processing
3. White Oils
   • Lubricant, Rubber, Textile, Polymer, Lamp Oil, Automotive Industries

Performance Expectations:

• AGM Sales Volume: 700–800 KL/month
• DGM Sales Volume: 1000 KL/month
• Lead zonal sales independently with support from Regional Managers, HO Managers, and Institutional Key Account Teams
• Focus on mid-size and segment-leading industrial clients
• Travel 18–21 days/month across states

Channel Expansion:

• Convert competitor distributors to Columbia’s network
• Grow distribution footprint

Key Responsibilities

1. Sales Leadership & Planning

• Lead and deliver regional sales targets
• Design strategies for utilities, transformer makers, FMCG, polymer, and industrial sectors
• Revive inactive accounts and develop new business

2. Team Management

• Lead Sales Managers across multiple states
• Track KPIs, provide feedback, and align team performance
• Conduct training and market exposure programs

3. Client & Market Engagement

• Build relationships with key institutional accounts
• Conduct high-value negotiations and manage contracts
• Represent the brand in client visits and industry meets

4. Cross-Functional Coordination

• Coordinate with:
  • Logistics for dispatch/tanker movements
  • Accounts for billing, credit, recovery
  • Technical teams for application queries
  • Pricing team for quote finalization

5. Reporting & Strategy

• Submit sales MIS, market intel, forecasts
• Track competitor activity and suggest growth plans
• Assist leadership in zonal planning and budgeting

Key Skills Required

• Leadership in zonal/multi-location sales
• Deep understanding of bulk oil sales (barrel/tanker logistics)
• Excellent negotiation and client relationship skills
• Technical understanding of industrial lubricants
• MS Office proficiency; ERP/SAP knowledge preferred

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• Manager: 7+ years in B2B industrial sales (oils, lubricants, chemicals)
• Sr. Manager: 8–11 years in B2B institutional sales with strong customer handling

Qualification:

• Degree in a relevant field; background in B2B Industrial Oils & Lubricants preferred
• Exposure to industries like Power T&D, Polymer, FMCG, Pharmaceuticals, Industrial Process Applications

Role Overview:
This is a field-oriented sales and marketing role with hands-on responsibility for driving B2B sales of specialty oils (Transformer Oil, Liquid Paraffins, White Oils) across institutional and industrial segments.

Target Segments & Product Focus:

• Transformer Oils: Power boards, transformer manufacturers, NTPC, PGCIL, railways, electrification projects
• Liquid Paraffins: FMCG, cosmetics, pharmaceuticals, perfumeries, food processing, tobacco industries
• White Oils: Rubber, textiles, polymers, lubricants, lamp oils, automotive, food packaging

Sales Expectations:

• Sr. Manager Target: 600–700 KL/month
• Manager Target: 500 KL/month

Key Responsibilities:

1. Business Development & Sales Execution
   • Lead generation and direct client interaction
   • Sector focus: Power, polymer, FMCG, lubricants, etc.
   • No inbound leads – complete ownership of lead-to-close
2. Client Management
   • Understand client requirements and offer tailored product solutions
   • Handle negotiations and maintain long-term customer relationships
3. Sales Coordination
   • Liaise with logistics for dispatches
   • Coordinate with accounts for billing and payments
   • Work with technical teams for client queries
   • Address complaints and provide resolution
4. Reporting & Analysis
   • Maintain records of visits, leads, orders, and market updates
   • Regular reporting to Zonal Head

Travel & Territory:

• 18–21 days/month travel
• Responsible for assigned states and adjoining territories
• Strong local market understanding required

Skills Required:

• Strong field sales and client acquisition ability
• Bulk product selling experience (tanker/barrel), not retail
• Excellent negotiation, communication, and follow-up skills
• Strong coordination with internal teams
• Usage of KOOPS app for visit logging

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