JOB DESCRIPTION – Local Sales
Designation: AGM / DGM
Reporting to: GM – Local Sales / Business Head
Location: Indore, Bhopal, Gwalior, Bangalore.
Experience:
- AGM/Area Head Manager: 12–15 years in B2B industrial product sales (minimum 3–4 years in team leadership)
- DGM: 15–17 years of relevant experience, including zonal or national exposure in managing sales operations
Qualification: - Industry segments: B2B Industrial Oils & Lubricants, Power Transmission & Distribution, Polymer Manufacturing, FMCG, Pharmaceuticals, Industrial Process Applications
Role Overview:
A hands-on, field-oriented sales leadership role requiring B2B experience in specialty oils such as Transformer Oils, Insulating Oils, Liquid Paraffins, and White Oils. Products are widely used across various industries.
Industry Segments / Applications:
- Transformer Oil
- Electricity Boards, Government & Semi-Government DISCOMs
- Electrical & Power Transformer Industries
- Cable, Meter, and Transformer Repair Companies
- Power Plants: NTPC, Power Grid Corp, Railways, Ordnance Factories
- Liquid Paraffins
- Light Liquid Paraffin: FMCG, Cosmetic, Ittar, Chemical, Pharmaceutical, Food Processing
- Heavy Liquid Paraffin: Tobacco, Supari, Pharmaceutical, Food Processing
- White Oils
- Lubricant, Rubber, Textile, Polymer, Lamp Oil, Automotive Industries
Performance Expectations:
- AGM Sales Volume: 700–800 KL/month
- DGM Sales Volume: 1000 KL/month
- Lead zonal sales independently with support from Regional Managers, HO Managers, and Institutional Key Account Teams
- Focus on mid-size and segment-leading industrial clients
- Travel 18–21 days/month across states
Channel Expansion:
- Convert competitor distributors to Columbia’s network
- Grow distribution footprint
Key Responsibilities
1. Sales Leadership & Planning
- Lead and deliver regional sales targets
- Design strategies for utilities, transformer makers, FMCG, polymer, and industrial sectors
- Revive inactive accounts and develop new business
2. Team Management
- Lead Sales Managers across multiple states
- Track KPIs, provide feedback, and align team performance
- Conduct training and market exposure programs
3. Client & Market Engagement
- Build relationships with key institutional accounts
- Conduct high-value negotiations and manage contracts
- Represent the brand in client visits and industry meets
4. Cross-Functional Coordination
- Coordinate with:
- Logistics for dispatch/tanker movements
- Accounts for billing, credit, recovery
- Technical teams for application queries
- Pricing team for quote finalization
5. Reporting & Strategy
- Submit sales MIS, market intel, forecasts
- Track competitor activity and suggest growth plans
- Assist leadership in zonal planning and budgeting
Key Skills Required
- Leadership in zonal/multi-location sales
- Deep understanding of bulk oil sales (barrel/tanker logistics)
- Excellent negotiation and client relationship skills
- Technical understanding of industrial lubricants
- MS Office proficiency; ERP/SAP knowledge preferred